Thought Leadership
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Advertising Works and Matters
Thought Leadership
,Business Performance
,CPG
,Data & Analytics
,DTC
,Restaurant
Advertising is both a company benefit and an economic good. mostlyHUMAN shares growth charts across six clients as they move…
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The Competitive Advantage of Constant Testing in Media and Creative Strategy
Thought Leadership
,Digital Media
Explore how continuous testing helps brands stay agile, uncover new opportunities, and build a stronger competitive advantage.
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Where People Search Other Than Search
Thought Leadership
,Data & Analytics
,Digital Media
,Social Media
As search evolves from a destination into a behavior, brands must rethink their strategies to engage consumers across the many…
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Clicking Is Not the First Choice
Thought Leadership
,Data & Analytics
,Digital Media
,Social Media
,Uncategorized
Clicks are the backbone of many lead gen and DTC marketer’s measurement programs. However, clicks are unlikely actions for people…
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Testing Google AI Max: Incremental Growth or Incremental Risk?
Thought Leadership
,Digital Media
According to Google, AI Max is a one-click way to unlock incremental conversions and scale efficient growth with smarter automation…
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How Social Media Now Impacts AI Visibility
Social Media
,AI & Automation
,Business Performance
,Thought Leadership
As AI search tools like ChatGPT and Google’s AI Overviews reshape how people discover brands, your social presence is becoming…
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Don’t Underestimate the Consumer: The Reality Behind 2025’s “Disappointing” Holiday Retail Sales
Thought Leadership
,Consumer Insights
,News & Updates
From the Wall Street Journal to Yahoo Finance, the headlines all said 2025’s holiday retail sales were flat and disappointing.…
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The Office Test: Trivia for AI with Jim and Dwight
AI & Automation
,Thought Leadership
Many of us have had the wonderful privilege over the past few years of using AI to increase our productivity…
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Signals Over Scale: How Social Media Actually Works in 2026
Thought Leadership
,Digital Media
,Social Media
Social media in 2026 isn’t about spending more; it’s about earning the right signals first. If you want content that…
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5 Media Truths For 2026
Thought Leadership
,AI & Automation
,Digital Media
,Social Media
Media in 2026 is moving faster, leaning harder on AI, and rewarding brands that stay flexible. We break down five…
