We’re [Mostly] Human in How We Work. Relentless in How We Deliver.

We’re seasoned media and analytics leaders with decades of experience driving growth and innovation. We’ve built teams, scaled capabilities, wrangled generational technologies, and delivered results across every corner of the media landscape.

Overhead view of people working on laptops at a collaborative table setting.

Our Philosophy

Growth requires clarity around the audience and the way we measure business results.

Two people working on laptops at a table inside a community area.

We believe that every marketing dollar should be anchored in a deep understanding of the consumer journey and measured by its real contribution to business outcomes.

We combine actionable audience investigation and advanced attribution methods with practical, consultative partnership.

Everything we do is aimed at building intelligence and driving business impact.

Our Values

These principles shape how we think, collaborate, and deliver. They push us to be better partners and drive better outcomes.

We take care of each other & the people close to us.

We continuously try to make things better.

We are deep thinkers with open minds.

We actively seek to learn and share what we learn.

We do things right or we do them again.

We are builders and doers, not just advisors.

Our Leadership Team

We’re media and analytics veterans who’ve led teams, fixed what’s broken, and built high-performing operations from the inside. Now, we bring that experience to clients looking to move faster, grow smarter, and partner with a team who knows how to make it happen.

Ryan Derrow

President & CEO

Leigh-Ann Bortz – Partner

EVP, Media Innovation

Vince Ledney – Partner

EVP, Data Science & Analytics

Alaina Pratt

EVP, Operations

Our Team Culture

Good work starts with good people. We’re a close-knit team built on real relationships and high accountability. We are deliberate about who we are and how we show up, for each other and for our clients. That energy carries into every partnership we build and into every person we bring onto the team. We love working on our clients’ business and take great pride in the growth we achieve together.

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The Human Side of mostlyHUMAN

Our work is serious, but we don’t take ourselves too seriously. These are the hobbies, favorites, and unexpected joys that fuel our mostlyHUMAN crew.

Our Pets

100% of the mostlyHUMAN team has at least one pet at home. From furry friends to guppy fish (which is debatable as a pet… but we’re counting it!), we all have a soft spot for those little guys and gals.

Coffee

From frufru fancy to business-first triple espresso, our love for coffee runs deep. With an awesome client like Scooter’s Coffee to nearby favorites like Urbana Café, we travel for it or brew it here on one of our many coffee contraptions.

Theme Parks

Our team is full of thrill seekers and family adventure takers. Disney World is, of course, a favorite, but we love our local King’s Island and our President has fond memories growing up in northern Ohio with the roller coaster capital of the world, Cedar Point.

Cooking

While not all of us graduated from culinary school (although one of us did!), we all love cooking at home. From food preppers to grill masters to culinary explorers, our home cooking endeavors are a frequent conversation topic and source of inspiration.

Fancy Dining

Maybe we just love food, but fine dining is no exception. A favorite team celebration spot is with our renowned clients at Jeff Ruby’s Steakhouse, but we take full advantage of the great eating in this city at spots all over downtown Cincinnati and Northern Kentucky.

DIYing

We have some serious DIY talent on the team. From woodworking to furniture making to electrical to home design & décor, if this media thing does work out for us… All due respect for the trades, but man do we love a YouTube video and a project of our own.

Workouts

Team members have different passions: road cycling, running, weight training, hiking, yoga, Pilates… We are a competitive bunch and like to push ourselves. Of course, our 1st Phorm client is part of our recovery and maintenance routines!

The Casual

We try to keep it Human with how we talk, but also to keep it cozy and comfortable with what we wear. Our teams are decked out in company-branded leisurewear from Custom Ink, and our Aviator Nation client is an undeniable team wardrobe favorite.

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