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Featured
Why Momentum Suite for MMM
Thought Leadership | 10.12.2026
mostlyHUMAN’s Momentum Suite Is Now Available Online
News & Updates | 10.05.2026
Advertising Works and Matters
Thought Leadership | Business Performance | CPG | Data & Analytics | DTC | Restaurant | 08.03.2026
The Competitive Advantage of Constant Testing in Media and Creative Strategy
Thought Leadership | Digital Media | 07.23.2026
Thought Leadership
See more insight articles >
Brand’s Raging Comeback
Thought Leadership | AI & Automation | Business Performance | Digital Media | 01.28.2026
Why AI, Privacy, and Zero-Click Search Are Changing Growth Marketing. As performance advertising becomes less efficient in a…
Why MMM is the Gold Standard
Digital Media | CPG | Data & Analytics | Restaurant | Retail | Thought Leadership | 05.20.2024
Marketing mix models are powerful tools that allow marketers and brands to understand marketing performance and make data…
Hang On Tightly, Let Go Lightly: Lessons in Analytics and Human Judgment from the VTXL
Thought Leadership | Data & Analytics | 10.19.2026
It’s 5 a.m. I’m locked in a standoff with a mastiff on a country road, running on three hours of sleep after a skunk tried…
Why Momentum Suite for MMM
Thought Leadership | 10.12.2026
We have been very successful in building, deploying, and using MMM as a tool to guide media investment for years. We’ve…
News & Updates
See more news articles >mostlyHUMAN’s Momentum Suite Is Now Available Online
News & Updates | 10.05.2026
Nine AI-infused media and analytics tools are now available through flexible monthly subscriptions, supported by the experts…
mostlyHUMAN Launches AI-infused Momentum Suite
News & Updates | 04.09.2026
As seen in Yahoo! Finance and Morningstar. Cincinnati, OH — mostlyHUMAN, a leader in modern media strategy, activation, and…
Don’t Underestimate the Consumer: The Reality Behind 2025’s “Disappointing” Holiday Retail Sales
Thought Leadership | Consumer Insights | News & Updates | 03.24.2026
From the Wall Street Journal to Yahoo Finance, the headlines all said 2025’s holiday retail sales were flat and…
Mostly Human Economic Analysis: July 2025
News & Updates | 08.08.2025
Have you ever wondered what's really happening in the macro economy and how it affects your customers? There are so many…