Seven Trends for Marketing in 2025

Everyone has marketing predictions for 2025. We ran a slew of those predictions through our internal RAG Chat Interface tool to use Gen AI to interact with the data set and surface some findings. After some back-and-forth with the bots, we applied our Mostly Human filters and editing to come up with the below.  

These are strong, and things we stand by and advise clients on regularly. Enjoy!

1 | SOCIAL MEDIA TRIBULATIONS

With the declining effectiveness of social media ads, there’s a need for creative differentiation. Brands have to figure out how to stand out and capture attention, using humor and music to resonate with different generations and copy overlays to carry a message when sound isn’t turned on.

2 | CREATOR INFLUENCE

The power of creator-led content continues to grow. Consumers crave more and more authenticity, rejecting historically polished creative brand standards. This offers marketers opportunities to expand their creative arsenal through Creators/Influencers and fill a gap of consumer comms needs.

3 | AD INCLUSION

As demographic shifts continue, diversity and inclusion are critical for brand perception and growth. Brands are encouraged to integrate inclusive practices into their marketing assets to connect with those increasingly diverse audiences.

4 | SLOWING POPULATION GROWTH

With slowing global population growth, brands will face headwinds against their growth plans. Marketers should focus on finding and leveraging pockets of growth by exploring new audiences and contexts. At Mostly Human, we call this “Growth Skimming,” and it works!

5 | VIDEO DOMINANCE 

Despite already being dominant, video’s importance continues to grow, with emphasis on both short-form and live streaming formats. More and more “TV” viewing is streaming and more and more algorithmic priority in Social and Google are given to video assets as part of the mix. Video is a requirement.

6 | AD PERSONALIZATION

Personalization is advancing from general relevance towards hyper-personalized experiences. Brands are expected to deliver dynamic content that reflects user data from previous ad engagements and brand experiences. The expectation is relevancy, but avoiding the creep-factor. 

7 | SHOP-READY ADVERTISING

As media continues to merge with commerce, myriad platforms are offering in-app shopping features and functionality. This trend requires marketers to create seamless, engaging shoppable content for ease-of-shopping, keeping in mind the personalization trend point above for maximizing relevance and impact.

Use this resolution season to craft strategies to embrace the trends noted above and you’ll be in great shape for the world in front of us.