Privacy Policy

Effective Date: April 1, 2026

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.

Please read this policy carefully. By using our website or services, you agree to the practices described herein. If you do not agree, please discontinue use of our site.

1. Information We Collect

1.1 Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

• Fill out a contact, inquiry, or consultation request form
• Subscribe to our newsletter or marketing communications
• Request a proposal, quote, or audit
• Communicate with us via email, phone, or other channels

This information may include your name, email address, phone number, company name, job title, and any other details you choose to share.

1.2 Information Collected Automatically

When you visit our website, we and our third-party partners may automatically collect certain technical and usage data, including:

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages visited, time spent on pages, and navigation paths
• Referring URLs and exit pages
• Ad interaction data (e.g., clicks, impressions, conversions)

This data is collected through cookies, pixels, tags, and similar tracking technologies, as described in Section 5 below.

1.3 Information from Third-Party Sources

As a data and analytics agency, we may receive information about you from third-party platforms and tools we use on behalf of our clients or to operate our business, including advertising platforms (such as Google Ads, Meta, LinkedIn), analytics tools, CRM platforms, and data enrichment services. This information is subject to the privacy policies of those third parties.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, proposals, and service requests
• To provide, operate, and improve our website and services
• To send you marketing, educational, or promotional communications (where you have opted in or where we have a legitimate interest)
• To analyze website traffic, user behavior, and campaign performance
• To manage client relationships and deliver paid media and analytics services
• To comply with applicable laws and legal obligations
• To protect the security and integrity of our business and website

We do not sell your personal information to third parties.

3. How We Share Your Information

We may share your information in the following limited circumstances:

3.1 Service Providers

We work with trusted third-party vendors and service providers who assist us in operating our website and delivering our services (e.g., hosting providers, email platforms, CRM tools, analytics platforms). These parties are contractually obligated to use your data only as directed by us and to maintain appropriate security measures.

3.2 Advertising and Analytics Partners

We use tools such as Google Analytics, LinkedIn Insight Tag, and similar advertising and analytics technologies. These platforms may collect data about your interactions with our website and, in some cases, across other websites. Their use of your data is governed by their own privacy policies.

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change via email or prominent notice on our website.

3.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests by public authorities (e.g., a court or government agency).

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website and to support our paid media and analytics operations. These may include:

• Essential cookies — necessary for the website to function properly
• Analytics cookies — to understand how visitors interact with our site (e.g., Google Analytics)
• Advertising cookies — to track conversions and support remarketing campaigns (e.g., Meta Pixel, Google Ads tags)
• Preference cookies — to remember your settings and preferences

You may control cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

For more information on how advertising platforms use tracking data, we encourage you to review the privacy settings and policies of those platforms directly.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Criteria we consider include:

• The duration of our relationship with you or your organization
• Legal, contractual, or regulatory obligations
• Business and operational needs

When personal data is no longer needed, we securely delete or anonymize it.

7. Your Rights and Choices

We respect your ability to control how your personal information is used. You have the following rights and choices:

• Opt-out of marketing — you may unsubscribe from our promotional emails at any time by clicking the unsubscribe link in any message or by contacting us directly
• Access and correction — you may request a copy of the personal information we hold about you and ask us to correct any inaccuracies
• Deletion — you may request that we delete your personal information, subject to certain legal or operational exceptions

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion of your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information.

To submit a privacy request, please contact us using the details in Section 9. We will respond within the timeframe required by applicable law and may need to verify your identity before processing your request.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission, access controls, and regular security assessments.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites, tools, or resources. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices or content of third-party sites and encourage you to review their privacy policies before providing any personal data.

10. Children’s Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised policy on this page with an updated effective date. For material changes, we may also notify you by email or through a prominent notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

mostlyHUMAN

Email: [email protected]

Website: www.mostlyhuman.com

We are committed to resolving any privacy-related concerns promptly and transparently.