National Streaming Day: How Advertisers & Consumers Are Looking to Score Big

Declared an unofficial holiday in 2014 by Roku, National streaming day celebrates all things streaming and encourages “consumers to stream at least 60 minutes of their favorite entertainment”, whether it be on a Smart TV, mobile phone, tablet, or computer. In commemoration of Roku’s launch of their first streaming device back in 2008 which allowed users to watch Netflix on their televisions, it highlights the innovation that since came from being able to stream video over the internet right to one’s connected device.  

For consumers, it means a plethora of deals on their favorite streaming services such as Hulu, Disney+, Peacock, and Apple TV+.  As content becomes more exclusive with platforms buying rights to popular shows such as Andor, The Last of Us, Ted Lasso, and Yellowstone, users are chomping at the bit to be able to watch their favorite shows while keeping cost top of mind. National Streaming Day provides some refuge for consumer’s wallets, but what does it mean for advertisers?  

National Streaming Day presents a unique opportunity for those already advertising in the CTV space, with ad-supported bundles becoming more popular as consumers care more about the volume of content they have access to rather than an uninterrupted viewing experience. Advertisers can anticipate a spike in viewership on ad-supported packages which means more impressions, more consumer engagement, and ultimately more brand exposure. Leveraging CTV as part your brand’s approach with this influx of new users ensures that messaging from other scroll-friendly channels (Social, Display, etc.) is strengthened with the forced exposure of a good old :30 ad. 

Performance data reinforces that adding Connected TV can significantly drive incremental business lift, with one of our advertisers seeing a $7.86 Return on Ad Spend from the channel as part of their holistic media mix.  

Whether or not you’ll be streaming the recommended 60 minutes of content today (who isn’t at this point?), be sure to keep an eye on any “unofficial” holidays like this that might be a key moment for your brand to consider new messaging or opportunities.