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A Performance Partner Built for Impact

Media and analytics shouldn’t feel like a black box. We help you decode the customer journey, connect data to decisions, and scale what works.

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What We Can Do for Your Brand

1.Cut through complexity and understand the real results from your media investments.

2.Align your marketing efforts to your strongest prospects and their category decision journeys.

3.Embrace the in-house trend and build a strong, cost-saving media capability from scratch.

4.Expand your in-house team with our Media and Analytics services or evolve your team through outside perspective.

Our Services

Our systems, insights, and leadership help you move with speed, precision, and confidence. We’re here to help you build a performance engine that drives lasting impact, shifting from media activity to business momentum.

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Integrated Media Services 

We help brands elevate their paid media performance. Whether you need added team capacity or data-driven planning frameworks, we deliver integrated solutions designed to maximize impact and drive measurable results.

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Consumer Journey Mapping

We help you deliver actionable audience insights for your company through immersive, data-driven journey mapping. Together, we uncover the key opportunities across the journey that integrate cross-functional teams, giving you the framework to run smarter, more effective campaigns.

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Custom Research

We provide custom research services like brand health, customer segmentation, and competitive reporting that arms your team with actionable insights to guide smarter strategies.

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Media Planning & Buying

Expand your media planning and buying capabilities across channels. We operate as an extension of your team, helping you scale activation without adding permanent staff. Channels include search, social, display, programmatic, retail media, native, audio, and video.

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Social & Influencer

We help you craft integrated strategies that combine organic planning and execution, paid social performance, and influencer collaborations, delivering measurable impact and elevating your in-house campaigns.

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Trend Identification

Stay ahead of what’s next. We monitor category-specific trends and emerging insights, delivering curated ideas straight to your inbox, helping your company stay culturally relevant one trend at a time.

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Digital Media Training

Our in-person, hands-on training is led by certified experts who’ve run thousands of cross-platform campaigns for hundreds of brands. Participants gain practical perspective on setting up campaigns for success in an AI-centric world, learn proven best practices, and leave confident in their ability to plan, execute, and manage high-performing campaigns.

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Data & Analytics Services

We help brands strengthen their analytics approach, measure what matters, and uncover optimization opportunities, giving you the confidence to make better investment decisions.

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Measurement Consulting & Data Enablement

We evaluate your current approach, identify gaps, and create data strategies that connect your investments to business impact so you can track what matters and prove ROI with confidence.

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Advanced Analytics

Too much time is spent looking at bad metrics in today’s media landscape. Focus on metrics that matter. We design tools, systems, and approaches to highlight the incremental business results of your investments for optimization decisions and proof of performance.

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Experimental Design

We partner with you to bring scientific rigor to your in-house campaigns. We design structured test-and-control experiments to isolate impact and measure incremental lift from new marketing treatments across media and messaging.

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Marketing Mix Modeling

Marketing Mix Modeling is the gold standard of measurement to help you understand the impact of past marketing investments and to forecast and optimize your future investments. We take an evolved approach to MMM, blending tried-and-true techniques from the past with new, cutting-edge technology and applications.

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Strategic Consulting Services 

Transform how your brand approaches media and analytics. We bring senior-level expertise to help you unlock smarter strategies and drive measurable results. Our services include, but are not limited to:

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General Media & Analytics Consultation

We conduct in-depth audits of your current strategies, campaigns, and infrastructure, uncovering what’s working, where gaps exist, and how to improve. Our recommendations are actionable and designed to accelerate performance.

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Media Capability Creation

Create your in-house media capability by tapping into a team of functional and operational experts. We work to understand your needs and your long-term ambitions, then develop a detailed plan to meet them. Managing the creation each step of the way, our team builds your team and then transitions back out of the business when the time is right.

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Fractional Media Leadership

Our fractional media experts embed seamlessly into your team to guide strategy, elevate execution, and strengthen the impact from your investments, giving your team executive-level talent when you need it.

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Brand FAQs

mostlyHUMAN works with companies and their brands in media planning, buying, optimization, and analytics services. We can serve as AOR for some or all of your media needs. We also partner with corporate leadership teams on strategic consultation and transformation projects in media and media analytics. That could include things like capability assessment and evolution, capability development, fractional team leadership, and team training.

The mostlyHUMAN team puts senior, experienced leaders on the Brand. We focus on what matters most, which are:

  1. A deep understanding of your target audience and their decision journey
  2. Marketing’s and media’s incremental business impact, both historically and forecasting into the future
  3. Precision execution with clear vision and process to tackle the opportunities and threats of automation, black box algorithms, and rapidly-expanding AI

Our teams are experts at bridging the gap between Finance, Marketing, and Digital teams, bringing all functions together for a shared understanding of the plan and opportunity to move forward with business growth.

The mostlyHUMAN team has deep experience working with brands both very large and very small, and all sizes in between. We’ve helped Fortune 100 brands overcome obstacles and seize new opportunities. We’ve also helped new businesses launch and small businesses grow. Our background includes Local, Regional, and National efforts for a host of clientele. While based in the U.S., our service delivery includes work internationally as well.

Still Have Questions?

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What Brands Are Saying

“Collaborating with the mostlyHUMAN team has been a highly rewarding experience. They are attentive, innovative, and wonderful to work with. Since partnering with mostlyHUMAN on our Search and Media Strategy, we have enhanced our search impression share and optimized our media investments effectively for our largest marketing initiatives.”

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Andrew Krebs

Director of Marketing & Analytics | Jeff Ruby Culinary Entertainment

“The mostlyHUMAN team unlocked a goldmine of growth and opportunity for our business.”

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Mitch Walden

VP of Marketing at Scooter’s Coffee

“The mostlyHUMAN team has improved our results since coming onto the business. They’re nimble, flexible, and do a great job – often under pressure!”

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Curtis Ulrich

Director of E-Commerce, Aviator Nation

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Ready to set a new standard for your media and analytics? Let’s build it together.

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Cincinnati, OH 45202

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