Unlocking Consumer Search Patterns In The Auto Industry

In today’s fast-paced world, the automotive industry is experiencing a shift in consumer behavior and preferences. This can range from electric vehicles to autonomous driving. Consumers are faced with an array of choices and rapidly evolving technologies and to navigate this complex landscape understanding consumer search behavior is essential. It provides valuable insights into how individuals research, evaluate, and ultimately make decisions within the automobile category.

In our proprietary research we surveyed over 1000+ consumers to discover consumer search behavior throughout various verticals.


Data is a subset of a larger data set.

Key Trends

  • Google stands out as the leading platform for consumer searches across all age groups, with 45% of respondents aged 18-34 and 20% of those aged 35+ favoring it as their go-to search engine.


  • Amazon is a prominent choice among younger consumers (18-34), with 33% of them utilizing it for their automobile-related searches. Those 18-34 favor Amazon about 52% more than those 35+. This indicates the increasing significance of e-commerce and retail platforms in the auto industry.


  • The top 5 preferred platforms for both age groups and overall were consistently of Google, Amazon, Walmart, YouTube, and Facebook. When comparing preferences between both age groups those 18-34 had a higher percentage for all 5 platforms. This demonstrates that these platforms are of top of mind for consumers looking to search for automobile related content.


  • Social media platforms like Facebook and YouTube are becoming important channels for car-related searches accounting for 45% of all sources overall. It’s especially popular among the 18-34 age group with a 60-63% higher favorability. This shift underscores the need for a strong social media presence in the auto industry.


  • The 35+ age group shows consistent preferences across several platforms, with a slight inclination toward Google. This demographic demonstrates lower adoption of newer platforms like TikTok and Snapchat for automobile searches.



These insights offer a unique perspective into consumer search behavior within the automobile industry. Brands and advertisers can use this data to refine their strategies, ensuring that their marketing efforts align with the platforms and channels that consumers prefer when searching for automobile-related information and products. This targeted approach can improve engagement, conversion rates, and overall marketing effectiveness.


If you are looking to elevate your marketing campaigns and achieve optimal results, don’t hesitate to get in touch with us. Our expertise can drive your brand towards increased engagement and conversion rates.


Let’s work together so you can get the most out of your marketing campaigns!