Why MMM is the Gold Standard

Marketing mix models are powerful tools that allow marketers and brands to understand marketing performance and make data driven decisions to drive business results. Most marketers are familiar with mix models and may have been disappointed in the past with various aspects of their projects. Mix models often have an, often deserved, reputation for being slow to deploy, inflexible, and too focused on information rather than application.

Quick and Effective AI-Enabled Automation

We’re living through one of the most transformational periods of growth in automation and AI that the world has ever seen. Goldman Sachs projects AI to grow worker productivity by 1.5 percentage points per year for the next ten years in the US. Leveraging these new technologies to help your business and deliver for your clients is key to success in an increasingly homogeneous, commoditized, and growing market.